15 Ways to Grow Your Online Business (Without Spending a Lot of Money)


You cannot afford to waste money if you are just starting a business. In this article, we’ll show you how to grow your business on a shoestring budget. Our goal is to assist you in competing with the big boys without having to spend a lot of money. Looking to expand your online business without spending a lot of money?

1. Select the Most Appropriate Platform for Your Website

As a small business, the biggest mistake you can make is choosing the wrong platform to build your website on. A bad platform will not only cost you more money, but it will also limit the growth potential of your company.

It is the most widely used website builder, powering 31% of all websites (including both small and large businesses). We suggest that you use WordPress.

They are two different platforms; for more information, see our article on the differences between WordPress.com and WordPress.org. When we talk about WordPress, we’re referring to WordPress.org, not WordPress.com.

You’ll need a domain name and a web hosting account to start a self-hosted WordPress website. Do you want to know more? What is the difference between a domain name and web hosting? See our explanation. Yes, they are distinct.

This has an impact on the price of your website. Various hosting companies provide various plans that are suitable for small to large websites.

They are one of the world’s largest hosting companies and a WordPress hosting provider that is officially recommended. If you’re just getting started, Bluehost is a good choice.

Essentially, you can get started for $2.75 per month. Fortunately, WPBeginner users can get a free domain name and a discount on hosting.

To Take Advantage of This Limited-Time Bluehost Offer, Go Here.

You’ll probably need more hosting resources as your company grows. Hopefully, you’ll have made enough money by then to justify an upgrade.

You can choose a managed WordPress hosting provider like WP Engine or SiteGround once you have a little more money to spend.

2. Select a website that is both functional and attractive.

Many newcomers believe that if their website isn’t professionally designed, their customers won’t take their business seriously.

Having a professional custom design your website is costly, and it isn’t necessary when you’re just getting started.

For a fraction of the cost, you can easily start with a ready-made free or premium WordPress theme.

For some inspiration, check out our expert’s picks for the best WordPress themes.

  • The most effective WordPress business themes
  • WordPress themes for WooCommerce that are the best
  • The best WordPress themes for free

If none of the themes listed above meet your needs, you can use these drag-and-drop WordPress page builders to create completely custom designs without having to write any code.

3. Make it simpler for users to get in touch with you.

If you want your website to attract more visitors, you should include a simple way for them to contact you.

Using a contact form on your website is the simplest way to do so.

WordPress does not include a contact form by default. Fortunately, WordPress contact form plugins make it simple to add a contact form to your site.

It’s the free version of the popular WPForms plugin, which has over 1 million users. WPForms Lite is the plugin we recommend.

When your company grows, you can upgrade to WPForms Pro to create more advanced forms such as surveys, polls, and payment forms.

4. Begin building an email list right away.

This means that unless you obtain their email address, you will be unable to contact them in the future. The majority of people who leave your website never return.

Building an email list is the most cost-effective way to do this.

Email marketing is the most dependable method of communicating with visitors to your website.

Constant Contact is the top-rated email marketing service provider on our list, so you can get started with them.

Users of WPBeginner get a free trial for those who are just getting started, as well as a 20% discount if they upgrade to their paid plan.

For more information, check out our beginner’s guide to lead generation in WordPress.

5. Increase Search Engine Organic Traffic

Most websites on the internet get their traffic from search engines like Google. By learning basic SEO, you can optimize your website for search engines in a variety of ways.

It’s not overly complicated, and you’ll be able to complete it on your own. Search engine optimization, also known as SEO, is a set of guidelines and techniques for making your website more search engine friendly.

For beginners, we’ve created a comprehensive step-by-step WordPress SEO guide. We’ll walk you through the entire process of optimizing your website for search engines.

You’ll need content to get traffic from search engines, which brings us to the next section of this guide.

6. Create a Content Marketing Plan

This enables you to get more targeted traffic from search engines without having to spend a lot of money. Content marketing is a strategy for attracting and growing an audience by creating useful and relevant content.

WordPress allows you to create a separate blog page for your website and categorize and tag your content. Adding a blog to your website is the simplest way to add useful content.

See how to do keyword research for your blog in our guide. You should start planning your content strategy by determining what keywords your users might be searching for.

Here’s a huge list of blog post ideas for you to use on your own site. Do you need some inspiration for how to incorporate those keywords into your content strategy?

See this guide on how to create an effective content marketing strategy for your business to learn more. Content marketing is a tried-and-true way to market your business on a shoestring budget.

7. Use Google Analytics to make data-driven decisions

You don’t have to do that when you can make decisions based on actual data. Many newcomers plan their growth strategy based on their best guesses.

It enables you to see how many people visit your site, where they come from, and what they do while they’re there. Google Analytics comes in handy here.

Step-by-step instructions on how to install Google Analytics in WordPress can be found in our guide.

Even though it is well-organized and attractively presented, it may be intimidating to new users. Google Analytics provides a wealth of data.

Install and activate the MonsterInsights plugin to get the most out of it. It’s the best Google Analytics plugin for WordPress, and it lets you see all of your important traffic reports right from your WordPress dashboard. MonsterInsights can also help you track WooCommerce customers using Google Analytics if you run an online store.

It works well, but you won’t be able to use some of the more advanced features. MonsterInsights is also available in a free version.

8. Use Social Media to Increase Traffic

Facebook alone has 1.47 billion daily active users, or roughly 18% of the world’s population. The audiences on social media platforms are very active. Users on Twitter, YouTube, LinkedIn, and other social media platforms are also very active.

With so many users, social media platforms offer fantastic business opportunities. You can begin by creating social media profiles for your company and automatically sharing your blog posts.

These WordPress plugins add social sharing buttons to your site. After that, you’ll want to make it as simple as possible for your users to share your content on social media. You’ll need a WordPress social media plugin for this.

Keep your profiles active, grow your following, and drive traffic back to your website. There are a plethora of other ways to engage with audiences on social media.

  • Make a Facebook group for your clients or your industry.
  • Make a LinkedIn group dedicated to your industry.
  • Learn how to use Facebook ads to retarget users.
  • Concentrate on social media sites that are relevant to your industry. If you run a fashion blog or a restaurant, for example, Instagram may be more useful than LinkedIn.
  • Use social media to not only drive traffic to your website, but also to grow your email list.

9. Participate actively in online communities

People use these sites to ask questions, socialize, find information, and explore. Reddit, Stack Exchange, Quora, TripAdvisor, and other popular online communities include these. Forums and question-and-answer websites are examples of online communities.

These communities connect you with people who are interested in topics related to your field. You can become a member for free and devote your time to establishing authority.

To begin, determine which communities are most relevant to your company and where your potential customers might go for answers or content. If you run a travel website, for example, TripAdvisor may be more useful than other communities.

Do not repeatedly post links to your website in these forums. Build authority by genuinely contributing useful content and mentioning your company or website when appropriate.

10. Convert website visitors who have abandoned the site into customers.

It’s not your fault; the internet is vast, and there are numerous websites to choose from. Did you know that more than 70% of your website’s visitors will never return?

You must concentrate on converting those visitors into paying customers if you want to expand your business. Each visitor who abandons your website represents a potential customer who is lost.

It is the most effective conversion optimization software on the market, allowing you to turn infrequent website visitors into loyal customers. This is where OptinMonster enters the picture.

How does it accomplish this?

It includes a drag-and-drop campaign builder that allows you to create a variety of campaigns for collecting user emails, displaying special offers, showing exit-intent popups, countdown timers, smart popups, slide-in optins, and more.

See this beginner’s guide to conversion rate optimization for more information.

11. Begin a program with affiliate partners.

Affiliate marketing is a referral arrangement in which a referrer receives a commission from an online retailer (advertiser) when users purchase a product through their referral link.

You can use affiliate marketing to team up with skilled affiliate marketers if you sell products online. You’ll pay these marketers a commission for promoting your products and bringing you sales.

To track referral activity and pay your affiliate partners, you’ll need an affiliate management system. Here’s a list of the best affiliate management and tracking software available.

You can also monetize your content by promoting other people’s products or services. For more information on how to get started with affiliate marketing, check out our guide.

12. Make use of Pay-Per-Click (PPC) advertising.

You can set your own pricing, target keywords, audience, and more with programs like Google AdWords and Facebook Ads. Contrary to popular belief, Pay-Per-Click advertising campaigns can be run on a shoestring budget.

Bluehost, a well-known WordPress hosting provider, also includes free Google AdWords credits with all of their hosting plans. In fact, Google AdWords gives new advertisers free advertising credits.

These credits can be used to try out PPC advertising and get some free paid traffic to your website.

13. Use Social Proof to Attract Clients

Social proof is a psychological phenomenon in which people imitate the actions of others, assuming that those actions reflect correct behavior.

This is accomplished by disclosing information such as subscriber counts, customer testimonials, and more. Marketers take advantage of this phenomenon by demonstrating to their customers that other people believe in a product or service.

Here’s a list of creative ways to use social proof to boost conversions on your website.

14. Make the Most of FOMO to Increase Sales and Conversions

FOMO, or “fear of missing out,” is a psychological term for anxiety about missing out on something fun and trendy.

You can take advantage of this human behavior as a business to increase sales and conversions. Here’s a great example of scarcity being used to create anxiety from Booking.com. Basically, you need to increase anxiety by making your offers scarce.

See our article on how to use FOMO on your WordPress site for detailed instructions.

15. Boost the Speed and Performance of Your Website

According to studies, the average human attention span has decreased from 12 seconds to 7 seconds between 2000 and 2016.

This means that as a website owner, you have a limited amount of time to show users what you have to offer and persuade them to stay on your site.

According to another study, a one-second delay in page load time can result in a 7% drop in conversions, 11% fewer page views, and a 16% drop in customer satisfaction.

This means you’ll need to optimize your website to ensure that it loads quickly and performs well even when there’s a lot of traffic.

To improve WordPress speed and performance for beginners, follow the instructions in our step-by-step guide. This guide contains all of the speed and performance tips we use on our high-traffic websites.

We hope that this article has given you some ideas on how to expand your business on a tight budget. You might also be interested in checking out our expert picks for the best tools for managing and growing your website.

Please subscribe to our YouTube Channel for WordPress video tutorials if you enjoyed this article. You can also find us on social media sites such as Twitter and Facebook.

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    Editorial Staff Information

    WPBeginner’s Editorial Staff is a group of WordPress experts led by Syed Balkhi. Over 1.3 million readers around the world rely on it.

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    – Syed

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    After all, we don’t own any of the following on any of the social media accounts we manage, but we do own our email list as business owners. In today’s world of social media marketing, I’m constantly surprised by the number of businesses that overlook the importance of building an email list. On this list, #4 and #7 are two of my favorites.

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