Email Marketing 101: How to Build an Email List in WordPress

Do you want to make a WordPress email list?

It’s also far more effective than using social media alone to reach your target audience. The best way to stay in touch with your readers is through email marketing.

We’ll show you how to easily build an email list in WordPress in this email marketing guide for beginners.

Because this is a longer article, we’ve created a table of contents to help you find your way around.

  • What is the difference between an email list and a mailing list?
  • What Is the Importance of Email Marketing?
  • How Do You Begin Building Your Email List?
  • Which Email List Building Service Should You Use?
  • How do I use WPForms to create an optin form?
  • How Do You Use OptinMonster To Add Your Optin Forms?

What is the difference between an email list and a mailing list?

People usually sign up for your email list by filling out an opt-in form on your website. An email list is a collection of people who have requested that you send them regular email updates.

Using email marketing software to build an email list allows you to stay in touch with your readers and customers.

Because email is such a reliable form of communication, you can easily inform your subscribers about upcoming events, such as new products, sales, or special announcements.

What Is the Importance of Email Marketing?

Email marketing outperforms social media marketing in terms of clicks on our websites.

We’ve tested this several times and the results are consistent: emails generate 10 times the number of clicks as all other social media combined.

The answer is straightforward: email is a private and personal medium. But why is email so effective?

If that isn’t enough to persuade you to start building your email list, consider the following advantages.

  • Guaranteed Reach – Due to the nature of social media algorithms, your updates are bound to be missed when you use Twitter, Facebook, or Instagram. People, on the other hand, are much more likely to check their emails than their social media accounts.
  • Your account can be suspended at any time, and you will lose all of your followers. You are the one who sets the boundaries. Second, you are not bound by the social platform’s rules, such as character length or hashtag restrictions. Email newsletters are more effective than social media platforms for integrating into your WordPress blog (we’ll show you how later in this guide). We’re not saying they’ll do it, but your email list is yours to keep. What if your favorite social media platform closes its doors? Access and Ownership – The content you share on social media is not your property.
  • Better Targeting – One of the best aspects of building an email list is that you can use it to target your audience locally (for people in specific countries, cities, or states). If you’re launching a product in a specific area, email is the best way to reach out to your subscribers.
  • Increase Revenue – The bottom line is that if you can guarantee reach, better targeting, and user attention, you will almost certainly increase revenue.

Isn’t email, on the other hand, dormant? Have you heard that social media is where it’s at these days?

It’s a common statement, but if email was truly dead, why do you have to sign up for every social media platform with an email address?

Furthermore, building an email list is much easier than growing a social media following. For the past two decades, email has been the most reliable form of electronic communication, and it hasn’t slowed down.

Similarly, your tweets only appear on a user’s feed for a limited time. Unless you pay for ads, Facebook and Instagram limit the reach of your pages to a small percentage of your followers.

When you send an email, on the other hand, it is delivered to all of your subscribers and remains in their inbox until they respond.

We’re not advising you to stop using social media. While these sites are excellent for increasing user engagement, email will bring you more visitors, conversions, and sales.

They’ll take your followers with them when they vanish. Finally, a social media site may go away or lose popularity (remember Myspace?).

Email, on the other hand, has existed since the dawn of the internet. It’s still the most common way for people to communicate on the internet.

How to Begin Creating Your Email List

The first thing you’ll need is an email service provider you can trust.

These firms specialize in email delivery, and you’ll need them to ensure that your message reaches all of your subscribers’ inboxes (rather than being marked as spam).

Even though you can send emails from WordPress, we strongly advise against it (see why you should never send email newsletters from WordPress).

These professional email service providers invest a significant amount of money and resources in their email delivery infrastructure to ensure that your email does not end up in the spam folder of your subscribers.

A third-party email marketing service is used by every major company, including Facebook, Apple, eBay, and Amazon.

Apart from deliverability, these companies also offer email marketing tools to help you improve the effectiveness of your emails.

Should You Use an Email Marketing Service?

There are numerous excellent email marketing services available.

It’s a highly competitive industry, so companies are constantly attempting to keep costs low while providing a wide range of features.

The providers listed below are just a few of the ones we’ve worked with and can highly recommend.

Email Marketing Software Can Help You Grow Your Email List

Constant Contact is the best email marketing service for businesses and websites of all sizes.

It allows you to send emails, manage subscribers, track emails, view analytics, create beautiful email templates, target subscribers, and split test your campaigns.

This software captures email addresses, integrates with WordPress, and has plugins and tools for all of the most popular WordPress plugins and tools.

This allows you to set up your email list and begin collecting email addresses. The best part is that Constant Contact offers a free trial period of two months.

Your list will pay for itself by the end of the trial. Register for free!

SendinBlue, Drip, and ConvertKit are some other options. They’re all compatible with WordPress and simple to use for newbies.

For the purposes of this guide, we’ll demonstrate how to use Constant Contact to create an email list. Regardless of which email service you use, the process is very similar.

Create a Constant Contact email list

Let’s get your email list up and running. This is simply a list where you’ll keep track of all users who sign up for your email newsletter and their contact information.

Fill out your information on the Constant Contact website by clicking on †sign up for freeâ€TM.

After you’ve signed up, go to the top of your Constant Contact dashboard and click the †Contactsâ€TM button.

Click the blue †Create Listâ€TM button on this screen. The contacts page will now appear.

It can be anything you want, but for this example, we’ll call it †My Email List.â€TM It’s now time to give your email list a name.

You’ve completed the process of creating a mailing list that people can join. The next step is to include an email subscription form on your WordPress website for your visitors to fill out.

See our guide on how to add email subscriptions to your WordPress blog for more information on how to set up your email list.

WPForms Can Help You Grow Your Email List

While Constant Contact has an email signup form builder, WPForms is the quickest way to get started. It works in tandem with Constant Contact to make it simple to set up an optin form.

If you need assistance, check out our step-by-step guide on how to install a plugin. The WPForms plugin must first be installed and activated.

WPForms Lite, a free version that includes Constant Contact support but has limited features, is also available.

Select the †Newsletter Signup Formâ€TM template when creating a new page. Go to the WPForms » section after activation.

Within the form builder interface, you’ll find a sample newsletter signup form.

You’ll see a notice on the next page to connect your email marketing service in the marketing tab. I’ll get to that in a minute.

By clicking on the title, make sure to change the name of your form. We called it †Subscribe For Regular Updatesâ€TM in this example, but you can call it whatever you want.

The orange †SAVEâ€TM button should be clicked. We’ll update it if you click on †Confirmationsâ€TM on the left under †General.â€TM You’ll now want to create your confirmation message.

This is what you’ll see:

We will contact you as soon as possible. â€However, you are free to put whatever you want here. This is the message that your subscribers will see when they sign up for your newsletter. â€Thanks for contacting us!†is the default confirmation message.

Now, on the left, click the marketing tab:

The †Constant Contactâ€TM button will now appear. To link your new email list to the form we created, click that.

We’ve given it the name †My Newsletter Form,â€TM but you can call it whatever you want. After you click the †Add New Connectionâ€TM button, a popup will appear asking you to name your connection.

After that, you’ll see something like this:

Enter your Constant Contact information by clicking the †Click here to register with Constant Contactâ€TM link. You will now see a message asking you to grant WPForms access to your account. To proceed, click the †Allowâ€TM button.

To register your form, you will be given a long authorization code.

Fill in the fields with your code and the account nickname (make sure it’s something you recognize). Simply click †Connect,â€TM and you’re done.

The fields you want to pass from your WPForm to your Constant Contact list can be selected on the next screen. We chose †emailâ€TM and ††††††††††††††††††††â€

Simply ensure that those two fields are included on your optin form.

When you’re finished, click the big orange †Saveâ€TM button.

Now that you’ve created your form, it’s time to upload it to our WordPress website. We’ll put it in the sidebar for this example.

To add the WPForms widget to your sidebar, go to Appearance » Widgets.

Choose your newsletter sign-up form and give your widget a title. To save your widget settings, click the ‘Save’ button.

Your email subscription form can be found in the sidebar of your website.

Anyone who enters their name and email address into your form will now be added to your email list.

OptinMonster can help you grow your email list faster.

The Internet is simply too big, with thousands of websites and fierce competition in most industries. Did you know that more than 70% of visitors to your website will never return?

You only have a few seconds to persuade a website visitor to stay and explore.

This is where OptinMonster enters the picture. It is the world’s best conversion optimization software, allowing you to convert website visitors into subscribers and customers with ease.

You can create welcome mats, exit-intent popups, slide-in forms, floating bars, and other optin styles with this optin software to capture as many email subscribers as possible.

You can then style your form and use smart targeting rules to display it at the exact time and location you want.

On the OptinMonster blog, here’s an example of a subtle and polite slide-in form:

We used this lightbox popup successfully at WPBeginner and saw a 600% increase in subscribers without affecting the user experience or decreasing pageviews. One thing is crucial here: the user experience.

If you use OptinMonster and don’t see an increase in your subscribers after 14 days, you can get a full refund.

Getting to Know Your Subscribers

It’s critical to engage with your subscribers once you’ve started building your email list.

You should make it a habit to send them emails on a regular basis, whether weekly or monthly.

You can send them emails asking for feedback, providing helpful hints, or informing them of new content you’ve created. Every email does not have to be promotional.

You might also be interested in our proven tips on how to increase website traffic and our list of tried and easy ways to grow your email list faster. We hope you found this article useful in learning how to create an email list in WordPress.

Please subscribe to our YouTube Channel for WordPress video tutorials if you enjoyed this article. You can also find us on social media sites such as Twitter and Facebook.

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    Editorial Staff Information

    Over 1.3 million readers around the world rely on it. WPBeginner’s Editorial Staff is a group of WordPress experts led by Syed Balkhi.

    Very useful information!

    What is the name of the theme you have on your blog?

    We’re using a site-specific theme that we designed ourselves.

    I found exactly what I was looking for. It was a good read!

    We’re glad our guide was useful.

    Thank you so much for taking the time to do this. Thank you very much. It has to be a good sign that I’ve arrived at this point in the process.

    Thank you for taking the time to read our guide; we hope it was useful.

    Then, to send emails and manage your subscriber lists, you’ll need something like Constant Contact. Then you can use something like Optimonster to add additional opt-in pop-ups and the like to your website, which will also collect email addresses. I just want to make a few clarifications. Hello there, and thank you for writing this article! Is it correct that you can use WP Forms to create your contact form on your ‘Contact’ page, but that you’ll need to upgrade to the Pro version to save the emails submitted here?

    In addition to emailing you your submissions, the pro version of WPForms stores them on your site. OptinMonster provides popups to draw attention to your email list; however, you should use Constant Contact to collect and send emails.

    Would I have to pay for WPForms Pro if I used Constant Contact or MailChimp, or would these plugins compile my email addresses into a list for me? Thank you very much!

    If you wanted to link your email list to your contact form, you’d have to upgrade to the paid version. Those plugins would be able to automatically collect your email list.

    This is a topic that is both interesting to read and extremely useful.

    We’re glad you found our information useful.

    I’m a huge fan of email marketing. They’re my personal favorites. WordPress is one of my favorite platforms. Thank you a lot.

    Thank you for taking the time to read our article; we hope you found it useful.

    I’m only now starting to build an email list and allowing visitors to subscribe to my website. Is it possible to send only newly published posts and not posts that have been updated using any of these services? Obviously, I don’t want everyone on my mailing list to receive the same article five times because I changed a semicolon to a comma. My main concern is that I frequently update posts, sometimes five times in five minutes.

    Most of the auto-email options for those are based on RSS, so you shouldn’t have to worry about it republishing in your RSS if you edit a post.

    Is there a way to save/download this list of links to followers if something goes wrong with WordPress? Is an email list the same as a follower, such as when people subscribe to my blog?

    If you’re using Jetpack, things are a little different because they’re following your site on rather than signing up for your email list. It depends on the software you’re using to create the option to follow.

    Yes, it’s a good article. It was fantastic.

    Thank you very much.

    At the same time, this article is both informative and entertaining. This article has taught me a lot. I am very simple to comprehend.

    We’re glad you enjoyed our article.

    This is precisely what I required. a very simple and useful content

    We’re glad our information was useful.

    Thank you very much. A fantastic step-by-step guide that explains how and why to build an email list for beginners. It was extremely beneficial.

    For WP newbies like me, you have the most comprehensive site.

    Thank you very much!

    Sayid, thank you. WP Beginner is my go-to resource for answering WordPress questions. Balki sir, you’ve created an excellent environment for newcomers.

    Thank you once more. I am extremely grateful for your contribution. Exceptional post!!

    Is it necessary for me to create an e-mail list, and if so, how do I do so on WordPress? Hello, I’ve had my blog for three years and have decided to start an email list to send a newsletter to my subscribers. Sorry for the inconvenience, but I’m still new to this. But, since I’m using the free version of WordPress (, how can I obtain the e-mail addresses of my subscribers who have chosen to follow me in order to send them the newsletter?

    Excellent article, though I now have a better understanding than I did previously.

    Thank you, Bonnie.

    Greetings, members of the WordPress team.

    You’ve nicely explained how to build an email list in WordPress, as well as the fantastic resources that assist people in running successful email marketing campaigns, in this post. You guys did a fantastic job and consistently shared high-quality information.

    Because we all know that collecting emails is the most important part of this process, OptinMonster makes it simple and effective for us to do so.

    Warm Greetings

    Mairaj is a character in the film Mairaj

    Is it possible to create email autoresponders using WordPress?

    After some experimentation, I discovered that if they check the Box, they will be taken to the payment screen, but if they do not check the Box, they will receive an error message, which I am unable to locate and correct. Please assist. I hadn’t considered that before, but it’s come to mind now that I’m having trouble with the site. I was not aware that the box that they can check already exists. What’s the issue? Just the other day, when people tried to get to the payment screen on my website, they got an internal server error. For my WordPress site, I’d like to include an email sign-up box on the checkout page.

    I couldn’t find that information anywhere on the internet. I’m currently using the free version and am wondering if upgrading to the $300 business plan is my only option. Thank you for the details! I’m curious as to which version of WordPress is required to create an email list.

    Hello, Emily.

    Please see our comparison of a self-hosted blog vs. a free blog. To properly build your email list, you’ll need a self-hosted site.

    Hello there,

    Thank you for providing all of this information.

    I’ve been attempting to set up a new blog.

    For people to subscribe to my blog, I use optins (optin monster) in the sidebar and after each post.

    While editing the optins, I connected those optins to Mailchimp in the ‘Integrations’ section.

    However, I am unable to use mailchimp to send welcome or confirmation emails to new subscribers who have opted in through those optins.

    Any assistance will be greatly appreciated.

    Hello, Romil.

    For more information, see this article on the OptinMonster support website. In MailChimp, you must either enable double optin for your mailing list or set up an automation workflow.

    Can I rely on them to grow my email list?

    Hello there,

    See why you should never buy an email list in this article.

    To keep your list growing and improving over time, use a unique template, offer discounts, and always include calls to action. You’ll know how big of a driving sales force your campaign is if you measure its success rate, and you’ll be able to make the next one even better. After you’ve made your list, consider how you can stand out from the crowd. In today’s world, inboxes are overflowing with emails, and you don’t want yours to end up in the trash.

    I’m not making any money! This is fantastic EXCEPT for the fact that MailChimp and others REQUIRE you to include your physical address! All of the other services are $10-$20 per month… Oh my goodness!!! Isn’t there a way to get readers to subscribe for free? I don’t want my address to be public as a lifestyle blogger! I’m just starting to write!

    When I was designing my campaign newsletter, I deleted mine. Simply select the footer box, locate and delete your address in the side column. Are you referring to the address at the bottom of your email’s footer?

    As I try to figure out which email provider to use, I’m trying to figure out if my wordpress followers count as email subscribers. I currently have a free WordPress blog and plan to go self-hosted in the coming months.

    No, they don’t count as email subscribers, Shelly. Please see our comparison of a self-hosted blog vs. a free blog.


    I’m new to WordPress and am attempting to create a mailing list for my website. I’ve seen a lot of discussions online about how to set up various tools, but my main concern hasn’t been addressed:

    What is the location of all the data?

    Do I need a mail provider to collect and store all of the subscribers, or can I start with a free service and collect these e-mail addresses within my own system (e.g., wordpress) as a free alternative?

    The tools themselves don’t appear to be prohibitively expensive, but the email providers appear to be…

    Thank you for any response.

    To manage your email list, you’ll need to use an email marketing service.

    Thank you for inquiring! That’s exactly what I was thinking!

    Greetings, WordPress Team!

    People usually think twice about signing up for a blog with daily post updates because they find getting daily updates in their inbox annoying. Giving them different options, such as “Get Updates Daily” or “Get Updates Weekly,” is logical.

    WPForms, I believe, is the culprit. I really like the sidebar subscription form you’ve got there. What plugin or service are you using to accomplish this?

    What method do you use to communicate with your subscribers?

    If you’re using Constant Contact, all you have to do is click the create button to start writing your email, which you can then send right away or schedule. It all depends on the email marketing software you use.

    straightforward and straightforward Thank you so much for your suggestions –

    Can you recommend a WordPress subscription plugin for my flat-design Event Management blog…

    Is it just regular blog readers? Is it only for new subscribers, or is it for everyone? Thank you very much! Is it possible to add my current email newsletter subscribers to my mailing list?

    OptinMonster is one of the email builders I’ve tried, and it has the advantage of being less irritating to visitors, which is the one quality that a blogger like Balkhi can develop.

    Thank you for sharing this fantastic article, which I will share on social media to assist my friends.

    Thank you very much! It was very easy to understand and use, and I enjoyed it!

    GetResponse is still my favorite–it’s my number one! What’s more, guess what?

    It is simple to comprehend.

    I have no idea what I’m talking about when it comes to technology, so this has been extremely helpful; thank you!

    Just an idea. Is there anyone who has used it before? I believe that managing a small list on your own site would be relatively simple if you’re just getting started. Consider using plugins like “Email Newsletter” or “Newsletter” to host your own email marketing service. Is it too difficult?

    Thomas –

    Is it possible to use the optinmonster on it? My site has an annual fee.

    Please see our guide on the differences between and Self-Hosted sites. You are unable to do so.

    Pop-ups are more likely to turn off people who will read for more than ten minutes of information. I don’t use them because my website is used as a source of information. It doesn’t matter if your site is scholarly or intense if it attracts the general public. I don’t even have email capture because I don’t understand it, but that could explain why my site attracts such a large number of repeat visitors despite having no promotion and no SEO.

    I’m not a fan of pop-up email signups. I like the slide-in types, but it’s annoying when they reappeared after I had minimized them.

    Thank you for the great suggestions!

    For newsletters, I’ve used campaignmonitor and highly recommend it.

    Norma B.

    Hello there.

    Instead of experimenting with the limited features of the free MailChimp service, I believe that if one is serious about building an email list and making money quickly, one should upgrade to premium right away. It’s one of the most in-depth articles on email marketing I’ve ever read.

    OptinMonster is one of the email builders I’ve tried, and the fact that it doesn’t irritate visitors is a unique quality that a gem of a blogger like Balkhi can develop.

    Thank you so much for sharing this fantastic article, which I will share on social media to assist my friends.

    It’s interesting to read, and I’d like to receive the monstaroptin and gravity forms for free!

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