Many of you asked us to write about how much does an eCommerce website cost after reading our articles on how much does a WordPress website cost and how much does a custom WordPress theme cost.
Knowing how much it costs to build an eCommerce website is crucial because it allows you to estimate how much money you’ll need to launch your new online business.
The problem is that there are numerous factors that go into creating an eCommerce website, all of which have an impact on the overall cost of your business.
You can easily end up overspending if you don’t have a clear action plan. But don’t worry, we’re here to assist you.
We’ll also show you how to avoid overspending and increase your profits. In this article, we’ll break down all of the numbers so you can see exactly how much an eCommerce website costs.
Let’s get this party started. Are you prepared?
How do you figure out how much it costs to build an ecommerce website?
Comparing different eCommerce platforms, tools, add-ons, and additional services that you will need based on your business requirements is the best way to calculate the cost of building an eCommerce website.
This is the only way to get an accurate estimate for the cost of an eCommerce website.
Because there are so many different ways to set up an online store, most online eCommerce website cost calculators are completely inaccurate (so stay away from them).
We’ll break down our eCommerce cost analysis into the following major expenses to keep this article focused:
- The cost of hosting
- Costs of payment processing
- Costs of design
- Extensions and add-ons are not free.
- An eCommerce website’s total costs
- Costs of expanding your company
To create an online store, you can use a variety of eCommerce software and platforms. We’ll use the following top eCommerce platforms for the purposes of this article:
- WooCommerce is a WordPress plugin that allows you to sell
- Shopify is a platform that allows you to sell
- BigCommerce is a e-commerce platform that
As a result, let’s begin calculating the cost of developing an eCommerce website, as well as how to save money by making wise decisions along the way.
1. The Costs of Hosting
This is where the files for your website are kept. You’ll also need a domain name, which is the internet address for your website, such as wpbeginner.com. Web hosting is required for every website on the internet.
There are two paths you can take for your eCommerce projects when it comes to eCommerce hosting. Each has its own set of costs and technical requirements.
Let’s take a look at each of them separately.
1st. Costs of Self-Hosted eCommerce Website Hosting
WooCommerce is the world’s most popular eCommerce platform, with millions of small and large online stores using it.
WooCommerce is a free software that you can download and use to create as many eCommerce websites as you want.
To install it, you’ll need a WooCommerce web hosting account. A domain name and an SSL certificate are also required.
A basic website hosting plan costs $7.99 per month, a domain name costs $14.99 per year, and an SSL certificate costs $69 per year.
All of these expenses add up to a small but significant investment in the creation of an initial eCommerce store.
Fortunately, Bluehost has agreed to provide WPBeginner users with a substantial discount on hosting, as well as a free domain name and SSL certificate.
In essence, you can get started for as little as $2.75 per month.
To Take Advantage of This Limited-Time Bluehost Offer, Go Here.
As your company grows, you will need to upgrade your hosting plan to accommodate more traffic.
Hopefully, by then, you’ll have made enough money (sales) to cover the rising hosting costs. This means that as more people visit your website, your hosting costs will rise.
You can upgrade to a managed WordPress hosting plan from a company like WP Engine. Their starter plan is $35 per month, and their scale plan is $290 per month, but you can save even more with our WP Engine coupon.
The following are some of the benefits of a self-hosted eCommerce site:
- You have complete control over how your eCommerce site is built.
- By only paying for what you require, you can save a lot of money.
- You can make an unlimited number of sales, add an unlimited number of products, and use any payment gateway platform you want.
However, some non-technical users prefer a done-for-you solution over learning how to install their own eCommerce software. This is where SaaS eCommerce platforms come into play.
Costs of Hosting for SaaS-based eCommerce Platforms 2. Inventive+ phrasing
You don’t have to install, manage, or host ecommerce platforms that are available as SaaS (Software as a Service).
The cost of your website hosting is included in the software. You don’t have to be concerned about website hosting.
Shopify and BigCommerce are two of the most popular SaaS eCommerce platforms.
They both provide a simple and scalable eCommerce platform for selling your products online. Instructions on how to register a domain name can be found in our guide. Both platforms come with SSL, but you’ll have to buy your own domain name.
The following are the prices for Shopify eCommerce plans:
- Shopify is $29 per month for the most basic version.
- Shopify costs $79 per month.
- $299 per month for advanced Shopify
Let’s see how it stacks up against the BigCommerce plans:
- $29.95 per month (basic)
- In addition: $71.95 per month
- $224.95 per month for Pro
Each plan on both platforms has a different set of features that you should review before deciding on the best plan for your needs.
We’ll go over some of the key differences between Shopify and BigCommerce throughout the article.
You’ll need to upgrade your account after that. The BigCommerce Standard plan, for example, has a yearly limit of $50,000 in online sales.
You will be charged an additional 2% fee for each transaction made on your eCommerce store using a third-party payment gateway if you choose to use another payment gateway. Shopify, on the other hand, makes you use their payment system. For their higher-priced plans, the fee drops to 1%, then 0.5%.
Ecommerce Hosting Costs Estimated:
$2.75 – $241.67 per month for a self-hosted eCommerce website
The cost of SaaS eCommerce hosting ranges from $29 to $299 per month.
Upgrades to Shopify Plus or BigCommerce Enterprise, which cost thousands of dollars per month, are likely for high-volume stores. Please keep in mind that this price range is for small to medium-sized online shops.
You’ll need to upgrade your hosting plans with WP Engine, Liquid Web, or whatever hosting provider you’re using for the self-hosted site.
See our article on how to start an online store for more information. According to the above hosting cost analysis, the self-hosted eCommerce site with WooCommerce is the winner.
2. Processing of Payments
When it comes to choosing an eCommerce platform, many newcomers overlook payment processing fees. This can have a significant negative impact on your business because it will increase your costs and decrease your profits.
Let’s look at how different eCommerce platforms handle payments and how much accepting payments from customers would cost you.
WooCommerce Payment Fees
This means that WooCommerce-powered self-hosted eCommerce sites can use any payment gateway they want. Because WooCommerce is open-source software, it integrates with a variety of payment platforms.
WooCommerce accepts credit card payments using the PayPal and Stripe payment gateways by default. You can also choose from a plethora of other payment services that can be added as extensions.
Only the processing fees will be paid to the payment gateway service you select. They all have different rates for various regions, currencies, and services.
Another benefit is that WooCommerce offers extensions and integrations for a variety of regional payment services. This is a significant benefit for eCommerce sites that serve customers from specific countries.
You can compare the rates for various payment services using WooCommerce and choose the best option for your business.
WooCommerce also has no limit on the number of sales you can make on your site. This allows eCommerce websites to use any payment service they want without incurring any additional fees.
Processing fees for WooCommerce payments are as follows:
The cost of processing payments varies by payment gateway, currency, and region. Here’s a quick rundown of some of the most popular payment gateways in US dollars.
- For transactions over $10, PayPal charges 2.9% + $0.30.
- Stripe charges 2.9% + $0.30 for each transaction.
- 2.9% + $0.30 per transaction + $25 monthly fee for Authorize.net.
Costs of Payment in Shopify
Shopify Payments, Shopify’s own payment solution, allows you to accept credit card payments on your website. It also provides a variety of third-party payment gateways, such as regional and cryptocurrency payment services.
You must read the payment terms for your country carefully, as some countries do not allow you to sell certain items. At the time of writing, Shopify Payments was only available in 13 countries.
This may not appear to be a significant sum at first, but it can add up over time. If you choose to use a third-party payment service, you will be responsible for the payment gateway’s fees plus a 2.0% Shopify fee.
Given that most payment services charge an average of 2.9% of the transaction amount, you could end up paying as much as 5% of the total transaction as payment processing fees.
If you live in one of Shopify’s 13 supported countries, you can now get a rate that’s almost as good as PayPal.
If you are not in one of those countries, you will be charged an additional 2% fee for each transaction, which could significantly reduce your profit margins.
Payment processing fees on Shopify
- 2.9% + 30 per transaction with Shopify Payments
- Payment gateway fees plus 2% additional fees paid to Shopify for each transaction for third-party payment services.
BigCommerce Payment Fees
These payment platforms have a larger international reach than Shopify, but not as much as WooCommerce. You can choose from over 65 different third-party payment gateways with BigCommerce.
The most significant benefit of using BigCommerce is that there are no additional transaction fees. This means you only pay the payment service provider you choose for each transaction (similar to WooCommerce).
All popular payment services, such as PayPal, Square, Stripe, Authorize.net, and others, are available. Each transaction’s fees will vary depending on the payment service, currency, and country.
Payment processing fees for BigCommerce
- For transactions over $10, PayPal charges 2.9% + $0.30.
- Stripe charges 2.9% + $0.30 for each transaction.
- 2.9% + $0.30 per transaction + $25 monthly fee for Authorize.net.
Payment Processing on an Ecommerce Website: Estimated Costs
The cost of processing payments is determined by your eCommerce platform and the payment services you select. The following is a rough estimate of the payment costs.
- WooCommerce: 2.9% + $0.30 transaction fee via PayPal or Stripe
- Shopify Payments – 2.9% + 30% | 2% surcharge for third-party payment gateways
- BigCommerce: 2.9% + $0.30 per transaction via PayPal or Stripe
Note that these costs do not include any fees that your bank may impose.
When it comes to payment processing fees, WooCommerce and BigCommerce are neck and neck for the lowest fees.
3. The Price of Creating an Ecommerce Website
Every day, new online stores open, and there is a good chance that your industry already has a lot of competition. The eCommerce industry is expanding at a breakneck pace.
This is where design enters the picture.
Putting a professional and customer-centric design on your website will help you stay ahead of the competition.
Now, if you’re not a professional web designer, how do you come up with a design that will help your store stand out and generate more sales?
Simple drag-and-drop tools allow store owners to customize the layouts. Because most eCommerce platforms are aware of this issue, they provide ready-to-use website templates.
Premium designs, which include extra features, priority support, and unique layouts, are also available for purchase by store owners. Of course, you can hire a developer to create a completely unique template with unique features from scratch.
Let’s take a look at how much it costs to create an eCommerce website on various platforms.
Costs of WooCommerce Design
Because it’s built on top of WordPress, the most popular website platform, you can use any WordPress theme with WooCommerce. In terms of design and appearance, WooCommerce is the most versatile option.
However, for the best results, you should use a WooCommerce-specific theme.
Fortunately, there are thousands of WooCommerce themes from which to choose. Many of them are completely free, while others cost a small fee starting at $30.
The best WooCommerce themes with tons of customization options are listed below.
- Astra is a popular WooCommerce theme that comes with dozens of pre-built sites that you can install with a single click.
- Divi – A powerful WooCommerce theme with dozens of templates, a built-in page builder, and easy-to-customize options for beginners.
- Ocean WP – One of the best all-purpose WooCommerce themes available, with a plethora of customization options.
See our article on the best WooCommerce themes for the full list.
With these drag-and-drop tools, you can quickly create custom product pages and landing page layouts. WooCommerce also provides you with access to some of the best WordPress page builder plugins.
You can hire a WordPress developer for custom WooCommerce development if you don’t want to use a free or paid WooCommerce theme.
They enable you to add custom features and make your visions a reality. Custom themes are one-of-a-kind and tailored to your company’s needs.
Depending on the features you require and the developer’s expertise, a custom theme can be quite costly. For an average-sized eCommerce business, the total cost of a custom website development could range from $1500 to $6000.
A custom theme for a business with its own plugins can cost anywhere between $10,000 and $30,000.
Costs of Shopify Design
It also has built-in customization tools for the layout, colors, and other settings. Shopify has pre-built templates that you can use as a starting point for your online store.
This is a very small number, especially when compared to the thousands of WooCommerce themes available. On the Shopify website, there are currently 10 free and 65 paid themes available.
A paid Shopify theme costs around $160 on average. You might be able to find cheaper Shopify themes on third-party theme marketplaces for as little as $59.
You can also hire a programmer to create a custom Shopify theme for you. However, because Shopify is not as well-known among developers as WooCommerce, your hiring pool will be smaller and your rates will be higher.
A custom design for Shopify can cost anywhere from $5,000 to $30,000 USD, depending on the developer and their rates.
Costs of BigCommerce Design
There are currently 12 free themes in various styles available in the store, as well as over 100+ paid themes. BigCommerce has both paid and free themes available.
Each of these themes has a user interface that is easy to use and customize. You can customize your store with your own logo, custom colors, and different layout styles.
They strictly adhere to BigCommerce platform guidelines and coding standards, so no matter which theme you choose, you’ll get the same user experience. All of the themes are mobile-friendly and designed to increase conversion rates.
BigCommerce themes are also available on third-party marketplace websites. These themes, however, may not be of the same high quality as those found in the official store.
Developers can also upload custom themes to BigCommerce. On BigCommerce’s official partner’s directory or freelance marketplaces like UpWork, you can hire a developer.
The cost of a paid BigCommerce theme starts at $160 and goes up from there. Depending on the developer or agency you hire, a custom BigCommerce theme can cost anywhere from $3,000 to $30,000.
Ecommerce Website Design Costs Estimated
WooCommerce is available for free, with a premium version costing $99 and a custom version costing $5,000.
Shopify is available for free, with a premium version costing $160 and a custom version costing $5,000.
BigCommerce is available for free, with a premium version costing $160 and a custom version costing $5,000.
BigCommerce and Shopify both have a limited number of free and paid themes. WooCommerce gives you access to tens of thousands of free and paid themes, a large developer community, and a lot more design flexibility.
4. Add-ons and Extensions Cost
Even if they tried, the situation would deteriorate and the software would become difficult to operate. It’s simply impossible for an eCommerce platform to incorporate all of the features you’ll require into a single piece of software.
To address this issue, most eCommerce software is built in a modular fashion. This enables add-ons and apps to be added to the core software.
These add-ons or extensions allow you to expand the functionality of your eCommerce website by adding new features. Many of them are paid, so purchasing them will raise the cost of developing an eCommerce site.
Let’s look at the prices of popular eCommerce platforms’ add-ons and extensions.
WooCommerce Add-ons and Extensions
No other eCommerce platform comes close to WooCommerce in terms of add-ons and extensions. There are tens of thousands of free and paid WooCommerce add-ons to choose from.
You should also remember that WooCommerce is built on top of WordPress, which gives you access to over 55,000 free plugins.
For every feature you can think of, there is a plugin or add-on available.
Would you like to see some examples? See our list of essential WooCommerce plugins, which includes the most popular WooCommerce extensions (the majority of which are free).
Paid WooCommerce addons range in price from $19 to $299 (depending on licensing plans and features of the plugin).
If that isn’t enough, and you require a unique feature, you can hire a programmer to create a plugin for you. Depending on how much work is required and the rates of the developer you hire for the job, it could cost you anywhere from $500 to $10,000 USD.
WooCommerce addons range in price from free to $299, with custom plugins costing between $500 and $10,000 USD.
Add-ons for Shopify are expensive.
Shopify is a SaaS platform with tightly integrated core software that ensures maximum security and stability for all users.
These addons are available on the Shopify app store as third-party apps. Developers can, however, use APIs to integrate their own services and solutions into Shopify.
Paid apps come in a variety of prices, with the majority of them requiring a monthly subscription. Hundreds of apps, both free and paid, are available.
The app must be stored and run somewhere else, and you can manage the app’s access permissions by generating Shopify API keys. You can also use Shopify to add private apps that are tailored to your store.
Shopify addons are free and include a variety of monthly subscription apps. Depending on developer rates and skills, a custom app can cost $5,000 or more.
How much do BigCommerce add-ons cost?
BigCommerce, like Shopify, allows you to install both free and paid apps. The majority of these third-party apps require a monthly subscription.
Developers can also be hired to create custom apps for a single store. These apps are saved as drafts and can only be used on that specific store.
BigCommerce Addons are free and include a variety of monthly subscription apps. Depending on developer rates and skills, a custom app can cost up to $1000.
Add-ons on an Ecommerce Website: Estimated Cost
This is difficult to calculate because each online store will have its own set of apps.
Recurring billing add-ons will be an ongoing cost for your company. Using more paid add-ons will, of course, cost more and significantly increase your total costs.
We’re assuming you’ll be cautious with paid add-ons and provide a very conservative cost estimate.
Costs of add-ons: Free – $1,000 USD
Overall, WooCommerce addons and WordPress plugins are less expensive because they are billed annually, whereas Shopify and BigCommerce apps are billed monthly.
a. The Total Cost of an Ecommerce Website
Let’s look at the total cost of building an eCommerce website now that we’ve covered the various areas of spending for an eCommerce website.
Obviously, this would have an impact on your overall costs. As previously stated, each eCommerce platform allows you to choose how much money you want to spend.
The estimated total costs of developing an eCommerce website are listed below.
(Shared hosting, paid design, fewer paid plugins and services) WooCommerce Starter – $500 – $3000
(Managed WordPress hosting, custom eCommerce design, paid plugins and services) WooCommerce Custom – $5000 – $10,000
$10,000+ for WooCommerce Enterprise (Paid plugins and services, dedicated hosting servers, custom design and features)
(If you make more sales and use a third-party payment service, your costs will skyrocket.) $1,000 – $10,000+ Shopify
BigCommerce is a e-commerce platform that From $1,000 to $10,000 and up (As you make more sales, you’ll be asked to upgrade your plan, which will raise your costs.)
For a starter eCommerce business, a WooCommerce / WordPress eCommerce site costs between $500 and $3000 USD. Because it is the most robust, flexible, and user-friendly platform, it provides the best value for your money.
- There would be no additional transaction fees to pay.
- WooCommerce has no limits on how much money you can make or how many products you can add.
- It works with any third-party service.
- It has the most effective design options for increasing conversions and sales.
BigCommerce saves you money by not charging you a transaction fee for using your preferred payment services if you don’t want to maintain your own hosting.
BigCommerce can also be used in conjunction with WordPress, allowing BigCommerce to manage your store while WordPress manages your marketing content.
Finally, Shopify may be a cost-effective way to create an eCommerce website if you use Shopify Payments to accept credit card payments.
See our comparisons of WooCommerce vs. BigCommerce and WooCommerce vs. Shopify for more information.
6. Bonus: Ecommerce Business Growth Costs
So, what’s next? Now that you’ve created your eCommerce website, it’s time to market it.
For most beginners, this part is painful and overwhelming, but it is also the most rewarding. When you start growing your eCommerce business, the real fun begins.
You can increase sales and conversions by using the right tools to grow your business. It’s painful because if you don’t have the right tools, it can be excruciatingly slow.
While these tools will increase your overall costs, their ROI is so high that the expense is automatically justified.
The following are our top picks for the most cost-effective marketing tools for growing your eCommerce business.
OptinMonster (OptinMonster) (OptinMonster) (Opti
As your eCommerce site grows in popularity, you’ll notice that the majority of visitors leave without making a purchase. Wouldn’t it be wonderful if you could keep in touch with them so you could persuade them to buy?
OptinMonster is a company that specializes in this.
OptinMonster is compatible with all types of websites and eCommerce platforms. It is the best lead generation software in the world because it assists you in converting website visitors who have left without taking action into leads and customers.
See our article on how to convert visitors into customers for instructions and examples.
Cost: We recommend starting with their Plus plan at the very least. With annual billing, it costs $19 per month.
2. Constant Communication
Email is the best way to communicate with website visitors, and it is still the preferred mode of communication for customers.
In other words, every day you don’t collect emails, you’re losing money. From the beginning, you must start building an email list for your eCommerce store.
It’s the best email marketing software on the market for sending targeted messages to subscribers and increasing sales. Constant Contact is the simplest way to get started with email marketing.
See our tutorial on how to start an email newsletter for more information and step-by-step instructions.
The cost starts at $20 per month.
Alternatives: Depending on the use-cases, we also recommend SendinBlue and Drip.
SEMRush is number three.
You’ll need to keep learning eCommerce SEO to make use of them. Search engines are the best way to get free traffic to your website.
The best SEO tool on the market is SEMRush. It enables you to see which keywords your competitors are ranking for and how you can outrank them.
It provides you with a plethora of optimization ideas that you can implement with little effort in just a few clicks.
See our guide on how to conduct proper keyword research for instructions and details.
Prices start at $99.95 per month.
However, it does not appear to be very professional and may harm your business. Normally, adding your landline or mobile phone number to your eCommerce website is all that is required.
It allows you to use the same phone number on multiple devices, including phones, cell phones, and computers. The best business phone service on the market is Nextiva.
It is powered by VoIP (voice over internet protocol), also known as business VoIP. It is much less expensive than traditional landline phones and allows you to efficiently handle calls for your business.
Starting at $20 per month per user.
Alternative: Another popular virtual phone number app is RingCentral.
5. Push Notifications from PushEngage
Using push notifications is one of the simplest ways to boost your store’s revenue. They enable you to communicate with visitors after they have left your website.
One of the highest engagement rates of any communication platform is push notifications.
PushEngage is a popular web push notification software that makes adding push notifications to your online store simple.
It can be used to send bulk push notifications, cart abandonment notifications, automated drip messages, and sale announcements, among other things.
Cost: At first, it’s free, and it grows in accordance with the number of subscribers.
6. Pay-Per-Click Advertising
In the meantime, you’ll have to pay for hosting and other services. Starting an eCommerce website will not immediately generate revenue for your company. It will take some time for your website to receive search traffic.
This is where pay-per-click advertising can help.
Pay-per-click (PPC) marketing allows you to display ads in search results for specific keywords. Within minutes, you can use SEMRush to find the PPC keywords your clients are targeting and devise an effective strategy.
It’s extremely simple to use, and even complete beginners can get started right away. Google Ads is the best place to start your first PPC campaign.
You can start with a low budget, run a highly targeted campaign, and then gradually increase the budget to generate more leads and sales. PPC campaigns do not have to be expensive.
PPC marketing isn’t just for eCommerce startups; you can use it in conjunction with your SEO efforts to drive targeted traffic to your store.
Cost: You can start with as little as $100 and work your way up as needed.
How much would it cost to grow an eCommerce company properly?
Your goal should be to find the right tool balance and then build on that. As your company grows and you have more money to spend on expansion, keep trying new tools. Essentially, it is up to you.
Growth hacking costs are estimated to range from $1000 to infinity.
We hope that this article provided you with a good idea of how much an eCommerce website costs in real money. We advise being frugal and only spending when absolutely necessary for your business.
You might also be interested in our guides on how to start a business on a shoestring budget and the best live chat software for eCommerce sites.
You can also find us on social media sites such as Twitter and Facebook. Please subscribe to our YouTube Channel for WordPress video tutorials if you enjoyed this article.
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Thank you for your excellent work on this article. Do I have to pay for the monthly plan if I haven’t updated the website with new products yet?
You would need to pay for hosting for as long as you want your site to be active, but the monthly plan is not required.
I really appreciate it. Thank you for taking the time to answer my query.
Thank you very much.
Oh my goodness! Exceptionally beneficial Thank you for your help.
Thank you for taking the time to read our article; we hope it was useful.
Thank you for compiling all of this information; it is greatly appreciated. So meticulous and thoughtful. This is an excellent article! Plus, it comes at the perfect time for me, as I’m about to launch an e-commerce site.
Thank you for taking the time to read our article; we hope you found it useful.
What exactly is the procedure? What should I do if I want to use WooCommerce and accept popular debit and credit cards in a country that isn’t as well-known as others?
Stripe is a good option for what it sounds like you want to do.
There doesn’t appear to be a way to have two separate Woocommerce stores, especially when it comes to integrating shipping from two dropshippers. Thank you for any suggestions you may have. We’re looking for a way to have two stores on the same website, one for each of us, with different dropshippers (Printful and Printify), so we can keep our revenue and tax records separate. This is an excellent article! We recently launched a Printful and Woocommerce-powered store. Do you have any suggestions for how we might be able to make this work? I have a website with a friend that I share. Right now, I’m thinking we’ll need a separate website, but I’d rather not because that would be yet another expense.
You should contact WooCommerce to see if they have a suggested workaround. https://kiuz.it/glossary/subdomain/kiuz.it/glossary/subdomain/kiuz.it/gloss Otherwise, you could create a subdomain for the second site, which, depending on your host and plan, will not cost you anything extra.
This article has really impressed me, and as a learner, I’d like to learn more. I’ve only recently started using Word Press, but I’ve come a long way… However, the idea is that I’m still considering a good business to start that will be hosted on my website. Please respond if you can help.
If you’re looking for different niches, check out this article: https://kiuz.it/beginners-guide/what-are-the-most-popular-types-of-blogs/.